Achieve Stunning Looks with the Top 10 Makeup Brands: A Definitive Ranking

Top 10 Makeup Brands for Every Beauty Enthusiast

✅ Quick Summary

Are you tired of sifting through countless makeup brands in search of the perfect product? Look no further! In this definitive ranking, we bring to you the top 10 makeup brands that will help you achieve stunning looks effortlessly.

  • Whether you’re a beginner or a makeup aficionado, these brands offer a wide range of high-quality products to suit every skin tone and preference.
  • From luxurious foundations and show-stopping eyeshadow palettes to long-lasting lipsticks and fabulous mascaras, these top-tier brands have got you covered.
  • Our ranking takes into account factors like product effectiveness, range diversity, and overall customer satisfaction.
  • With their exceptional formulations, innovative technologies, and trend-setting colors, these makeup brands have earned their rightful place at the top.
  • So, get ready to elevate your beauty game with these industry-leading names.
  • Discover the power of makeup and explore the best beauty products available from our meticulously curated list of the top 10 makeup brands.
  • Say goodbye to makeup mishaps and hello to flawless, head-turning looks. Get ready to transform your beauty routine and shine like never before.

RankBrand NameRlease YearGoogle SearchesInstagram PostsTotal Searches+HashtagsTotal Divided By Year Since Release
3.Rihanna’s Fenty Beauty line2017194,00010k5,792,525965,421
4.Urban Decay199685,0008.9k11,715 982433,814
5.Anastasia Beverly Hills199763,00010k25,740,666990,026
6.Too Faced1998117,0003.2k6,498,803259,952
7.NARS Makeup199477,0005.9k885,2564
8.Huda Beauty201388,0003.7k30,398,5543,039,855
9.Benefit Cosmetics1976195,0004.98,478,554444,056
10.Charlotte Tilbury2013268,0005.91,828,488261,201

10 Charlotte Tilbury

Charlotte Tilbury is a British makeup artist and cosmetics entrepreneur known for her eponymous beauty brand, Charlotte Tilbury Beauty Ltd. She has earned a reputation as one of the most influential makeup artists in the world. Charlotte Tilbury’s brand offers a wide range of makeup and skincare products, and it is popular for its high-quality, luxury cosmetics.

Tilbury’s career in the beauty industry began at a young age, and she gained recognition through her work with many high-profile celebrities, fashion photographers, and designers. Her signature makeup style often emphasizes glowing, flawless skin and bold, sultry looks.

In 2013, she launched her makeup brand, Charlotte Tilbury Beauty Ltd., which quickly gained a dedicated following for its products, packaging, and artistry. The brand’s offerings include lipsticks, eyeshadows, skincare products, and makeup accessories.

Charlotte Tilbury is not only a successful makeup artist but also a beauty influencer and businesswoman who has made a significant impact on the beauty industry. Her brand continues to be popular among makeup enthusiasts and beauty professionals worldwide.

09 Benefit Cosmetics

Top 10 Makeup Brands for Every Beauty Enthusiast

Benefit Cosmetics” is a well-known beauty brand that specializes in a wide range of cosmetics and beauty products. The company was founded in 1976 by Jean and Jane Ford, two sisters in San Francisco, California. Benefit is particularly renowned for its whimsical and vintage-inspired packaging and a playful, tongue-in-cheek approach to marketing and product naming.

Benefit’s product line includes makeup items such as mascaras, eyeliners, brow products, blushes, bronzers, and more. Some of their most popular and iconic products include “They’re Real!” mascara, “Hoolabronzer, “Porefessionalprimer, and a variety of eyebrow products like “Gimme Brow” and “Ka-Brow!”

One of Benefit’s unique features is its brow bars, where customers can get their eyebrows shaped and styled by professional estheticians. These services have become a significant part of their brand’s identity.

Benefit Cosmetics has a strong presence in the cosmetics industry, both in brick-and-mortar stores and online. Its fun and quirky branding, along with a wide array of beauty products, has made it a favorite among makeup enthusiasts and a recognizable name in the beauty industry.

08 Huda Beauty

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Huda Beauty” is a cosmetics brand created by Huda Kattan, a makeup artist and beauty influencer of Iraqi-American heritage. Huda Kattan, along with her sisters Mona and Alya, founded the brand in 2013. Since its inception, Huda Beauty has gained immense popularity and acclaim for its innovative makeup products and beauty tutorials.

Huda Beauty is known for its high-quality makeup products, and it covers a wide range of cosmetics, including eyeshadow palettes, lipsticks, liquid matte lipsticks, foundation, eyelashes, and more. Some of its most notable and beloved products include the “Huda Beauty Desert Dusk Eyeshadow Palette,” “Huda Beauty Liquid Matte Lipstick,” and “Huda Beauty Faux Mink Lashes.”

Huda Kattan and her brand have garnered a massive following on social media platforms, particularly Instagram and YouTube, where she shares makeup tutorials and beauty tips. Her makeup skills and beauty expertise have contributed to the brand’s success.

Huda Beauty is recognized for its diverse product offerings and inclusivity, catering to a broad range of skin tones and makeup preferences. The brand has become a staple in the beauty industry, with a strong presence in both physical and online stores. Huda Kattan’s entrepreneurial spirit and passion for makeup have made Huda Beauty a go-to name for beauty enthusiasts worldwide.

07 NARS Makeup

Top 10 Makeup Brands for Every Beauty Enthusiast

NARS Cosmetics” is a high-end makeup and skincare brand founded by French makeup artist and photographer François Nars in 1994. The brand is known for its sleek, minimalist packaging, high-quality cosmetics, and a commitment to creating a wide range of makeup products that cater to various skin tones and preferences.

NARS has gained a strong following in the beauty industry for its innovative and trendsetting products. Some of its iconic items include the “NARS Radiant Creamy Concealer,” “NARS Blush in Orgasm,” “NARS Lipstick in Dolce Vita,” and the “NARS Sheer Glow Foundation.”

The brand’s focus on pigment-rich, long-lasting formulas and a vast selection of shades has made it a favorite among makeup artists and beauty enthusiasts. NARS has a reputation for pushing boundaries and creating bold and artistic makeup collections.

NARS is also known for its commitment to inclusivity, often releasing products that suit a wide range of skin tones. This approach has helped the brand maintain its popularity and relevance in the beauty industry. François Nars’s vision for the brand has been instrumental in establishing it as a prestigious and influential name in the world of cosmetics.

06 Too Faced

Top 10 Makeup Brands for Every Beauty Enthusiast 6

Too Faced” is a popular cosmetics brand known for its fun and playful approach to makeup and skincare. Founded by Jerrod Blandino and Jeremy Johnson in 1998, Too Faced has earned a reputation for its whimsical packaging, vibrant color palettes, and a commitment to creating high-quality, cruelty-free products.

The brand’s product line includes a wide range of cosmetics, from eyeshadows and mascaras to lip products and face makeup. Some of its most iconic and beloved products include the “Too Faced Chocolate Bar Eyeshadow Palette,” “Better Than Sex Mascara,” “Born This Way Foundation,” and “Melted Matte Liquid Lipstick.”

Too Faced is also known for its creative and often food-inspired themes. For example, their “Chocolate Bar” collection incorporates cocoa powder in the products and the packaging smells like chocolate. This unique branding approach has resonated with consumers and added a distinctive touch to their products.

The brand places a strong emphasis on cruelty-free makeup and skincare, making it a favorite among those who prefer ethical and animal-friendly products.

Too Faced has a significant presence in the cosmetics industry, and its innovative and lighthearted approach to beauty has contributed to its success and popularity among makeup enthusiasts and consumers worldwide. Jerrod Blandino’s creative vision has played a pivotal role in shaping the brand’s identity.

05 Anastasia Beverly Hills

Top 10 Makeup Brands for Every Beauty Enthusiast

Anastasia Beverly Hills, often abbreviated as ABH, is a prestigious cosmetics brand known for its high-quality makeup products and a particular emphasis on eyebrow products. The brand was founded by Anastasia Soare, a Romanian-born beauty entrepreneur, in 1997. Anastasia’s innovative approach to brow shaping and her commitment to enhancing natural beauty helped establish the brand as a leader in the beauty industry.

Anastasia Beverly Hills offers a wide range of makeup and beauty products, including eyebrow pencils, powders, and gels, eyeshadow palettes, highlighters, lip products, and more. Some of its most famous and acclaimed products include the “Anastasia Beverly Hills Brow Wiz,” “Modern Renaissance Eyeshadow Palette,” “Dipbrow Pomade,” and “Glow Kits.”

The brand is particularly celebrated for its brow products, which revolutionized the way people shape and enhance their eyebrows. Anastasia Soare’s signature “Golden Ratio” method, which uses mathematical principles to create perfectly balanced brows, has been embraced by makeup artists and beauty enthusiasts worldwide.

Anastasia Beverly Hills has a strong presence on social media platforms, and its products are favored by makeup artists, celebrities, and beauty influencers. The brand is known for its highly pigmented and long-lasting formulas, as well as its commitment to offering a diverse range of shades to cater to various skin tones.

Anastasia Beverly Hills has had a significant impact on the beauty industry, and its founder’s dedication to brow beauty and makeup innovation has made it a respected and influential name in cosmetics.

04 Urban Decay

Top 10 Makeup Brands for Every Beauty Enthusiast 4

Urban Decay” is a well-known cosmetics brand celebrated for its edgy, rebellious, and bold approach to makeup. Founded in 1996 by Sandy Lerner, Wende Zomnir, Patricia Holmes, and David Soward, Urban Decay has established itself as a brand that celebrates individuality and self-expression through makeup.

The brand’s product line features a variety of cosmetics, from eyeshadows and eyeliners to lip products, foundations, setting sprays, and more. Some of its iconic and highly sought-after products include the “Naked Eyeshadow Palette” series, “All Nighter Setting Spray,” “Perversion Mascara,” and “Vice Lipstick.”

Urban Decay is also known for its vibrant and alternative packaging and shade names, which often carry a rock ‘n’ roll or countercultural vibe. The brand has a strong focus on bold and unique colors, glittery textures, and unconventional beauty.

Urban Decay’s commitment to cruelty-free cosmetics has also been instrumental in its popularity, as it resonates with consumers who value ethical and animal-friendly products.

The brand has a significant presence in the cosmetics industry and a devoted fan base among those who appreciate its edgy and artistic approach to makeup. Urban Decay has played a crucial role in expanding the boundaries of beauty and encouraging people to embrace their individuality and experiment with different looks.

03 Rihanna’s Fenty Beauty line

Top 10 Makeup Brands for Every Beauty Enthusiast

Fenty Beauty” is a groundbreaking cosmetics brand founded by the Barbadian singer, actress, and businesswoman Rihanna. Launched in 2017, Fenty Beauty quickly made waves in the beauty industry by promoting inclusivity and diversity in makeup. Rihanna’s vision was to create a makeup line that catered to a wide range of skin tones, celebrating and empowering people of all colors.

Fenty Beauty offers a diverse range of products, including foundations, concealers, highlighters, eyeshadows, lip products, and more. Some of its most notable and celebrated products include the “Fenty Beauty Pro Filt’r Foundation,” “Match Stix Matte Skinstick,” “Killawatt Freestyle Highlighter,” and the “Gloss Bomb Universal Lip Luminizer.

The brand is especially known for its extensive selection of foundation shades, making it easier for people with different skin tones to find their perfect match. This emphasis on inclusivity has set a new standard in the beauty industry, encouraging other brands to follow suit.

Fenty Beauty has received widespread praise for its high-quality products, and its bold and diverse marketing campaigns have made it a cultural and social phenomenon. Rihanna’s brand has transcended the makeup world, advocating for beauty in all its forms and championing diversity, both in terms of product offerings and marketing.

Rihanna’s Fenty Beauty has been a trailblazer in redefining beauty standards and has significantly impacted the beauty industry, proving that makeup should be accessible and empowering for everyone, regardless of their skin tone or background.

02 Sephora

Top 10 Makeup Brands for Every Beauty Enthusiast 2

Sephora” is a globally recognized and influential beauty retailer known for offering an extensive range of cosmetics, skincare products, fragrances, and beauty tools. Founded in France in 1969 by Dominique Mandonnaud, Sephora has since become a dominant force in the beauty industry, providing customers with a one-stop shopping destination for a wide variety of beauty and personal care products.

Sephora stores are designed to be immersive and interactive, allowing customers to explore and sample a vast array of products from different brands. Sephora is also known for its knowledgeable and approachable staff, who offer personalized beauty advice and guidance to shoppers.

The brand offers a curated selection of products from both established and emerging beauty brands, making it a go-to destination for beauty enthusiasts. Sephora’s inventory includes makeup, skincare, haircare, fragrances, and exclusive product lines. Some of the most popular beauty brands available at Sephora include Fenty Beauty, Urban Decay, NARS, Huda Beauty, and more.

Sephora has also developed its own collection of beauty products, known as “Sephora Collection,” which encompasses a wide range of cosmetics and skincare items.

In addition to its physical stores, Sephora has a robust online presence, providing customers with the convenience of shopping for beauty products from the comfort of their own homes.

Sephora has had a significant impact on the beauty industry, setting trends, providing an inclusive and diverse product selection, and offering a unique and enjoyable shopping experience for beauty enthusiasts worldwide.

01 MAC

Top 10 Makeup Brands for Every Beauty Enthusiast

MAC Cosmetics” also known as Makeup Art Cosmetics, is a globally renowned cosmetics brand that has been a leader in the beauty industry for several decades. Founded in Toronto, Canada, in 1984 by Frank Toskan and Frank Angelo, MAC has established a strong presence in the world of makeup artistry and beauty.

MAC is celebrated for its professional-quality makeup products, a vast range of shades, and a commitment to inclusivity. The brand offers a comprehensive selection of cosmetics, including foundations, lipsticks, eyeshadows, blushes, eyeliners, and more. Some of MAC’s most iconic and beloved products include the “MAC Ruby Woo Lipstick,” “Studio Fix Fluid Foundation,” “MAC Paint Pot,” and the “MAC Pro Longwear Concealer.”

One of MAC’s key features is its collaboration with makeup artists, celebrities, and fashion designers, leading to a series of limited-edition and themed collections. These collaborations have made MAC products highly sought-after and added an element of excitement to their releases.

MAC is renowned for its strong stance on diversity and inclusion, offering a vast array of shades to cater to various skin tones and undertones. This commitment to diversity has earned MAC a loyal customer base and praise for its wide shade range.

MAC products are available in standalone stores, department stores, and online, making it accessible to consumers worldwide. The brand’s professional heritage and dedication to creativity and self-expression have made it a beloved and influential name in the beauty industry.

Some Frequently asked questions about Makeup brands

1. What is the name of the BTS makeup brand?

Along with skincare, the boy band members also love their perfumes, with Suga and Jungkook being well-known to have several fragrances as part of their personal collection. BTS collaborated with VT Cosmetics and Frédéric Burtin to create L’Atelier des Subtils.

2. What is basic makeup?

If you’re completely new to makeup, I suggest starting off slowly by introducing 1 to 2 of the basic makeup essentials at a time. So for example, you could start off with concealer and foundation. Then you could introduce mascara and primer into your routine. And lastly blusher and lip products.

3. Which makeup brand is cheaper?

L’Oreal. Thanks to its heritage (it’s over 100 years old), L’Oreal is one of the most trusted affordable makeup brands out there. They also have a really wide product range—you could easily do your entire makeup routine with L’Oreal products from start to finish.


There are a plethora of companies in the cosmetics market nowadays, satisfying the needs and wants of any and all makeup enthusiasts. All the way from cutting-edge to timeless, these top 10 makeup brands have forever changed the face of the cosmetics industry. Makeup artists and amateurs alike will find that these lines offer a blank slate upon which to unleash their imaginations and create looks that are uniquely their own.

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Zainab Hashmi

I'm Zainab Hashmi, and I'm the Head Editor of I'm uncovering the world's wonders and presenting you with the most interesting top ten lists in many categories. I've been as a guest on various national radio and television networks.

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